How To Create A Bond With The Community And Your Business
The community around where your business operates is very vital. They have a huge effect on how you will run the business and whether or not it will be successful. Rejection from the community can prove difficult for any company. It will be very difficult for you to run the business in a hostile environment. You should strive to form, a very great relation with them. There are a number of ways that your company can improve and ensure good relations with the community.
When you empower the community in your location ,you will be assured of good relations. You can allocate this service to some of the locals. It creates a feeling that they are a part of the company. This ownership feeling will make them feel that they need to protect the business at all times. It will create an initiative in them to create a good environment for you to function in. They become your informant which is advantageous to the business.
You should also offer sponsorships to the community. It will give the community more in helping them out. The community can select students who need more help to learn. You can select those students who top their class and support them. Another sponsorship can be through co curricular activities like sports. Sporting events, community events like fundraising can be great ways to give back.
You can form collaborations with other companies can offer charity to this community. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time.You should try to do something significant for them after a number of years. This will ensure that your companies deeds are fresh in their minds. The leaders your location are very significant and you must be close to them. Remember that people will listen and believe in what their leaders say. Both the elected and non elected leaders must be consulted.
Communication in any environment is crucial. Great communication must be build between the business and the community at large. you can choose representatives in the community who will be communicating any concerns the company has to you.Hold public participation to projects that will have direct impact on the community. This communication shows empathy which will be of help to the company.Every business should try and start developing community relations as early as you can. It would be easy forming bond with them when you show that you care from the start. Developing this bond later will be very difficult.